Facebook & Instagram Advertising
Targeted Meta ad campaigns for awareness, leads and sales, with ongoing testing and optimisation.
Social Media Marketing
Social media marketing that turns followers into customers
From scroll-stopping content to precisely targeted ads, we help your brand build an engaged community and drive measurable sales on Facebook, Instagram, LinkedIn and YouTube.
EngagementReal communities
Overview
Why social media marketing matters for your brand
Your customers spend hours every day on social platforms. Social media marketing puts your brand in front of them with the right message at the right time, and opens direct conversations with the people who buy from you.
We combine organic content, community management and paid social advertising into one strategy, so every post and every ad budget works towards your business goals.
- Precise audience targetingReach people by location, interests, job title and behaviour.
- Brand awareness at scalePut your brand in front of thousands of potential customers.
- Direct engagementBuild relationships through comments, messages and communities.
- Trackable ROIMeasure clicks, leads and sales from every campaign.
What we offer
Social media services that deliver results
Strategy, creative, advertising and management across the platforms that matter to your audience.
LinkedIn Marketing
B2B campaigns and thought-leadership content that reach decision-makers.
YouTube Ads
Video ad campaigns that capture attention and drive action at every stage of the funnel.
Video Marketing
Short-form and long-form video concepts, editing and distribution that tell your story.
Social Media Management
Content calendars, publishing, community management and monthly performance reviews.
Branding
Visual identity, brand voice and creative assets that make your brand instantly recognisable.
Our process
How we grow your social presence
01
Audit & research
We review your current channels, competitors and audience to find the biggest opportunities.
02
Strategy & content plan
A platform strategy, content pillars and a calendar tailored to your goals.
03
Launch & manage
We create content, run your ads and manage your community day to day.
04
Optimise & report
Ongoing testing of creative and audiences, with clear monthly reporting.
Why Technology Spot
Why brands trust us with their social media
Platform specialists
Experts who know the algorithms, ad tools and best practices of each network.
Creative that converts
Thumb-stopping visuals and copy designed around your audience.
Data-led targeting
Audiences built from real data, refined continuously for lower costs.
Transparent reporting
Clear metrics on reach, engagement, leads and return on ad spend.
Community management
Timely, on-brand responses that turn conversations into customers.
Full-funnel integration
Social campaigns aligned with your SEO, PPC and email marketing.
FAQ
Social Media Marketing FAQs
Have another question? Our team is available 24/7 and happy to help.
Which social media platforms should my business use?
It depends on your audience. Facebook and Instagram suit most consumer brands, LinkedIn works best for B2B and professional services, and YouTube is ideal for video-led storytelling. We recommend platforms based on where your customers actually spend time.
How much should I spend on social media ads?
Budgets vary by goal and market. Many businesses start with a modest test budget, then scale what performs. We'll recommend a starting budget based on your objectives and audience size.
Do you create the content and ad creative?
Yes. Our team handles strategy, copywriting, graphic design and video editing, so you get complete, on-brand campaigns without the extra workload.
How do you measure social media success?
We track the metrics that matter to your business, such as reach, engagement, website clicks, leads, sales and return on ad spend, and report on them every month.
Can you manage our social media pages day to day?
Yes. Our social media management service includes content planning, publishing, community management and monthly performance reviews.
Related services
Services that pair well with Social Media Marketing
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Learn moreFree SEO Audit
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Get a free, no-obligation SEO audit of your website. We'll show you exactly what's holding your rankings back and how to fix it. Our team replies within 24 hours.